Site map

This page lists every section of rankandrent.wiki.^[1] A machine-readable version for search engines is at /sitemap.xml.

• Rank and rent – Rank and rent is a local-SEO business model in which a publisher builds and ranks a website for a service-and-location query, keeps the site, and monetises its enquiries by renting it to a local business or routing calls to a pay-per-call buyer. What it is, how it works, economics, risks, history and open questions.
• How it works – The stages of the rank-and-rent model described neutrally: niche and location selection, domain choice, site build, ranking, monetisation by rent or pay-per-call routing, and portfolio management, with the site archetypes and infrastructure commonly used.
• Economics – What public sources say about rank-and-rent revenue, costs and asset value: self-reported portfolio figures, rent negotiation, time to rank, marketplace multiples, and the tenant-versus-pay-per-call trade-off, with each figure labelled by its evidence.
• Domains – Domain choices for rank-and-rent sites: fresh keyword-and-city domains, expired domains with prior local-business history, brandable contractor domains, and the Google policies and Business Profile rules that bear on each choice.
• Tenant vs pay-per-call – Comparison of the two ways a rank-and-rent site is monetised: renting it to a single local business, or routing its calls to a pay-per-call buyer or network, across revenue basis, counterparty, predictability, effort, churn, reporting, compliance and niches.
• Risks and policy – The risks facing rank-and-rent sites: Google's expired domain, scaled content and site reputation abuse policies of March 2024, the 2026 spam updates, the May 2026 AI-feature manipulation policy, Google Business Profile eligibility, consumer and recording law, platform dependence and tenant risk, each labelled by evidence.
• History – Dated history of the rank-and-rent model from the sources available: the tools it rests on, James Dooley's account of the "digital landlord" framing, Google's March 2024 spam policies, and the 2026 spam and AI-policy updates, with undated eras marked as unknown.
• Tools – The tooling used to build, host, track and research rank-and-rent sites: WordPress with Elementor and GeneratePress, Framer, Hugo and Cloudflare Pages, the Local Sites Pro builder, call tracking from CallRail, Ringba and Retreaver, Keywords Everywhere and ExpiredDomains.net, each described from its own site.
• Communities – Where rank and rent is discussed and taught: coaching programmes such as Website Rental Coaching, the BlackHatWorld and affLIFT forums, the Pay Per Call Academy on Skool, LeadsXPro and Abhishek Sood's free YouTube course, each described from its own page.
• People – Practitioners and writers who appear in the public record of the rank-and-rent model, alphabetical and sourced: Abhishek Sood, Alejandro Rioja, James Dooley, Luke Van Der Veer and Mark Preston.
• Glossary – Definitions of the terms used in rank and rent, from area page and citation to digital landlord, expired domain abuse, map pack, NAP, scaled content abuse, tenant and tracking number, each with a source.
• What we do not know – Open questions about the rank-and-rent model that no public source answers: who coined the term, real revenue per site, how Google distinguishes a local lead site from scaled content abuse, how the AI-manipulation policy applies to satellite sites, tenant retention, and unreconciled 2026 update dates.
• About – What rankandrent.wiki is, how it is sourced, what the DOCUMENTED, OFFICIAL, REPORTED, INFERRED, UNKNOWN and UNVERIFIED labels mean, how to request a correction, and the CC BY 4.0 licence.
• Site map – This page.
• XML sitemap – Machine-readable list of pages for search engines.